Found Trustworthy

Advertising is a constant factor in our lives. We see ads on television and billboards. We hear them on the radio. We receive advertising messages through email and direct mail. In the U.S., a total of $3.56 billion was spent on advertising from April to June 2013 alone.

In an effort to understand how to do this advertising, researchers spend millions of dollars examining results and learning what works best.

According to a recent study by the Nielsen company, the critical key to successful advertising is “earning consumer trust.” This is true for every kind of advertising. It’s one reason why “word-of-mouth recommendations from friends and family are still the most influential” form of advertising. Why? Because this “was the most trustworthy.”

These results simply confirm Biblical principles. We tend to trust people who are trustworthy and who keep their promises. We trust those who don’t just say things and forget, but who remember and follow through on what they have said.

Jesus taught that we should only speak words that we mean. We are to let our statements be, “Yes, yes” or “No, no” and realize that “anything beyond these is of evil” (Matthew 5:37).

By being trustworthy, we demonstrate that we are ready for greater blessings. As Jesus said, “If you are untrustworthy about worldly wealth, who will trust you with the true riches of heaven?” (Luke 16:10-11)

Today, ask God to help you be trustworthy. Remember that other people are listening to you and watching you. They know when you make promises, and they’ll watch to see if you keep your word.

You can trust in God, for He always is faithful. His Word always “holds true, and we can trust everything He does” (Psalm 33:4). You are His witness, giving testimony to the power of the Gospel to transform lives.