Typography Guidelines

The primary typefaces in the identity system are Monserrat and Minion Pro. The modern look of the sans serif typeface Monserrat complements the classic feel of the serif typeface, Minion Pro. The two typefaces can be used independently or used in combination with each other.

Primary Font

Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

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Montserrat Light

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Montserrat Medium

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Montserrat Bold

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Montserrat Italic Light

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Montserrat Italic Medium

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Montserrat Italic Bold

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Secondary Font

Minion

Minion Pro is an Adobe Original typeface designed by Robert Slimbach. The first version of Minion was released in 1990. Cyrillic additions were released in 1992, and finally the OpenType Pro version was released in 2000. Minion Pro is inspired by classical, old style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology, yielding unprecedented flexibility and typographic control, whether for lengthy text or display settings. The full Minion Pro family contains three weights and two widths, each with optical size variants, and each supporting a full range of Western languages, including Greek and Cyrillic. With its many ligatures, small caps, oldstyle figures, swashes, and other added glyphs, Minion Pro is ideal for uses ranging from limited-edition books to newsletters to packaging.

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Minion Light

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Minion Medium

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Minion Bold

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Minion Italic Light

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Minion Italic Medium

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Minion Italic Bold

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