Color Guidelines
The primary and secondary colors palettes are designed to reflect the style of the identity system while establishing a unique look for the brand. The palette offers flexibility, but the goal should be the suggestion of a dynamic, friendly, and engaging experience.
Web Colors
Hexidecimal Values: Specialized computer monitor calibration formulas based on 216 Web-safe colors for Web and electronic media applications.
Print Colors
Pantone® Matching System (PMS): The numbers under each color circle refer to this industry color specification standards for printing applications. Note: All colors have been specified to print on uncoated paper stock. Please refer to actual PMS color chips for true color representation.
Process Color (CMYK): Formula for process four-color (Cyan, Magenta, Yellow, Black) offset and web printing applications. (Number are percentages of process units.)
Web Colors
Primary Colors
#11539E
#9BDEFE
#522986
#39BCC8
#78BD2C
#03aa4b
#0E4141
Secondary Colors
#11539E
#9BDEFE
#522986
#39BCC8
Print Colors
Primary Colors
PMS: 293
CMYK: 93,63,1,0
PMS: 2905
CMYK: 37,1,3,0
PMS: 268
CMYK: 61,74,0,0
PMS: 631
CMYK: 58,0,13,0
PMS: 381
CMYK: 25,0,84,0
PMS: 362
CMYK: 80,1,93,10
PMS: 314
CMYK: 100,2,20,14
Secondary Colors
PMS: 114
CMYK: 0,0,0,20
PMS: 130
CMYK: 37,1,3,0
PMS: 206
CMYK: 61,74,0,0
PMS: 220
CMYK: 93,63,1,0